In the past decade, no one influenced the coffee market as much as the unique brand Nespresso. In 1986, when Nestlé launched the brand Nespresso, it was the beginning of a never-ending innovation marathon. With a presence in 76 countries, Nespresso became one of the main pillars of the Nestlé imperium.
By continuing this innovation marathon, Nespresso strives to constantly redefine the customer’s experience. One of their newest ideas is not only selling their products in a store but also serving Nespresso lovers their products in an appealing environment such as the “Nespresso Boutique Bar” in Flon. As regular Nespresso coffee drinkers, we are looking forward to writing and discovering the concept & the idea realized at this specific location in the heart of Lausanne.
Bibliography:
Jeremy Suisted, November 12, 2017. THE STORY OF NESPRESSO – LEARNING FROM AN INNOVATION MARATHON. Retrieved from http://www.creativate.co.nz/creativate/2017/11/1/the-story-of-nespresso
Unknown author Nespresso Website, no date. Nestlé Nespresso facts & figures. Retrieved from https://www.nestle-nespresso.com/about-us/facts-and-figures
Nespresso Boutique Flon 